Our Story

Born from a Real Crisis

PPE Warrior was founded in 2019 in Milwaukee, Wisconsin after Dezzy Lovell witnessed firsthand what happens when critical safety infrastructure fails at scale. During the early days of the COVID-19 pandemic, Barksdale Air Force Base — one of the largest Air Force installations in the country — could not secure standard sanitizer dispensers because all PPE had been designated for first responders.

With a family background in industrial distribution spanning 20 years, Dezzy activated his supply chain network, secured sanitizer and universal field dispensers for the base, and immediately recognized the gap: if the U.S. military couldn't get PPE, what were small businesses, churches, and social service agencies doing?

“After helping the Air Force base, I began thinking — if one of the largest military bases in the nation could not secure field dispensers, what were mom and pop businesses, social service agencies, and others doing to protect themselves?”

— Dezzy A. Lovell, Founder & CEO · Milwaukee Times, 2021

PPE Warrior ordered 400 universal field dispensers and sanitizer, and from that foundation built one of Milwaukee's fastest-growing MBE-certified wholesale distributors — now supplying government agencies, hospitals, hotels, schools, manufacturers, and first responders across the country.

Leadership Background

Dezzy A. Lovell, MFin

Sales and Marketing Executive with a demonstrated track record spanning telecommunications, business development, government accounts, and community organizing — culminating in the founding and growth of PPE Warrior.

2020 – Present
CEO & Owner
PPE Warrior Inc. · Milwaukee, WI
Founded and scaled a wholesale PPE, cleaning, and MRO distribution company serving government, military, healthcare, and commercial clients. Recognized as 2022 Black Excellence Award Winning Business by the Milwaukee Times. Secured face mask contract with the City of Milwaukee. Finalist in Wisconsin Governor's Business Plan Competition.
2021 – 2023
Community Organizer
Democratic Party of Wisconsin
Managed and built local grassroots teams engaged in direct voter contact, volunteer recruitment and retention. Supported Wisconsin Democrats in building community infrastructure around key issues.
2018 – 2020
Director of Business Development · Top Producer
Endara Enterprises LLC
Led regional business development and channel sales. Negotiated relationships with NASA, Grainger, PENN Gaming, and Boyd Gaming. Responded to RFPs and municipal bids. Represented the company at trade shows and social engagements.
2008 – 2018
Indirect Sales Executive · President's Club Award
AT&T | Cricket Wireless®
Managed 6–10 dealer relationships in a day-to-day retail and indirect environment. Directed growth, scheduling, and sales goal achievement. Opened 25 new stores and increased regional profits in Wisconsin and Illinois by 18%. Consistently exceeded quota. Championed grassroots community partnerships with Juneteenth, Garfield Days, MLK Days, and YMCA events.
Education

Academic Background

Master of Finance (MFin)
University of Seville — IBT Institute, Spain
2017 – 2019
International program with the Institute of Stock Exchange and Trading specializing in portfolio management, global markets, and analytics.
Bachelor's Diploma
Cal Poly — California Polytechnic University
2015 – 2018
Accelerated program in Internal Audit and Risk Management with the College of Extended Education and the Institute of Internal Auditors.
Core Skills

Areas of Expertise

Business Development
Government Accounts
Community Partnerships
Marketing Strategy
Dynamic Negotiations
Human Resources
Revenue Optimization
Financial Forecasts
Supply Chain Management
Store Openings/Closings
Management Audit
Community Organizing
Voter Outreach
Campaign Management
Smartphone Technology
Strategic Planning
Track Record

Key Accomplishments

01
25 New Store Openings
Opened 25 new stores and increased regional profits in Wisconsin and Illinois by 18% with strategic marketing campaigns for AT&T.
02
President's Club Award
Consistently exceeded quota across multiple industry leaders including AT&T, Sprint, Boost, and Cricket Communications achieving top 2% performance.
03
13 Indirect Dealer Launches
Local Project Lead in opening new Corporate Mall locations and assisted top dealers in launching 13 indirect stores into the market.
04
NASA & Major Account Wins
Negotiated high-value relationships with NASA, Grainger, PENN Gaming, and Boyd Gaming while at Endara Enterprises LLC.
05
City of Milwaukee Contract
Secured face mask supply contract with the City of Milwaukee and became a recognized vendor for the State of Wisconsin and ACA International.
06
Governor's Business Plan Finalist
PPE Warrior nominated and made it through the second round of finalists in the Wisconsin Governor's Business Plan Competition.
Past Performance

Organizations Served

Barksdale Air Force Base
Veterans Administration Hospital
City of Milwaukee
State of Wisconsin
Fire Departments
Police Departments
Louisiana State University
Watco Companies
Eldorado
Margaritaville
Versiti
Harrah's
CenturyLink
Ascension School District
Baker School District
ACA International
Pitney Bowes
Federal Express
YMCA Metropolitan Milwaukee
Northcott Neighborhood House
Professional Affiliations

Community & Industry Involvement

National Association of Sales Professionals
Member
Institute of Internal Auditors
Member
CAGE MKE
Board President — Community Agricultural Growing Experience
African American Chamber of Wisconsin
Member Business
Wisconsin Technology Board
Recognized Company
UWM Commencement Speaker
University of Wisconsin-Milwaukee